We’re counting on you Google, don’t screw this up — (Thoughts on the fitbit acquisition)

I’ve wanted to write down some thoughts for quite a while on the news of the fitbit acquisition by google, the current state of play with the Apple watch and how, in my opinion, with the right set up and investment fit bit can be transformed and put the Apple watch to bed.

This seems quite prescient given that today is the Apple watches 5th birthday and this week my Apple watch app Stretchy reached 3000 downloads (been out for 3 weeks).

Full disclosure — from a consumer side I am a 99% Apple watch fan boy. For those of you that know me well, you’ll know I bet the house on the Apple watch in 2018 with my last startup Flex which only functioned if you had an Apple watch.

If you want to know more on Flex, fitness technology and how I see it — stay tuned.

Pre COVID19, but now more than ever I find myself telling the same story and giving the same advice to founders across the globe who are interested in building fitness technology products and I can feel a monster essay coming on how to evaluate the market and find opportunities.

After more than a year since I left, it feels right.

Well isn’t it about time. Every new release from Fitbit feels like I’ve been watching a fish…